I was challenged by Reed Group to communicate to healthcare providers and physicians the features and benefits of their complex web-based instructional tool and CMS in a simple and beautiful way. The campaign collateral included an award-winning* product brochure accompanied by the launch of a micro-site.

The brochure features a spot gloss cover and custom die-cut pocket folder design. The landing page and micro-site highlighted a countdown clock to create excitement around the launch and encourage the audience to take advantage of early-bird pricing.

*Winner of an award for corporate collateral at the Annual Healthcare Advertising Awards.