Client:
Grady Health Foundation in partnership with Atlanta Community Food Bank, Open Hand Atlanta and Wholesome Wave.

 
 

My role: Creative direction, brand strategy & visual design
Deliverables: Branding, marketing collateral, illustrations, environmental graphics

Food as Medicine

I was honored to develop the branding and collateral for this healthy, innovative and very meaningful program. The Food as Medicine initiative is a collaborative food access and community health partnership with the vision that all members of the community have access to healthy, affordable food. The program addresses food insecurity and it’s relationship to chronic disease with the goal of creating a blueprint for a partnership model that can be scaled across the nation. The goal was to raise $4.8 million to fund the initiative from corporate and private donors.

The results have been amazing as the initiative was quickly funded by generous donors and the program and facility recently had its grand opening serving the community! The branding is featured prominently in the teaching kitchen, communal restaurant and food market areas of the building.

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Environmental graphics

Environmental graphics

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